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Cool Mum Clothing was founded by Lauren McLeod, a 20-something mother of son Bowie, living in the southern suburbs of Perth, Western Australia. When the store first opened in March 2018, it was called Yummy Mummy Maternity & Nursing Wear, however, Lauren decided to rebrand to Cool Mum Clothing in January 2019. 

While pregnant and breastfeeding, Lauren found it hard to find stylish yet comfortable and functional maternity and breastfeeding-friendly clothing. A vast majority of pieces available to new mothers resembled either a tent or something a grandma would wear (no offence, Gran). She knew that fashionable maternity and breastfeeding-friendly clothing and accessories did exist, but a lot of scouring the internet was involved to find it, and nobody got time for that! Therefore, the idea for Cool Mum was born.

Lauren believes that young mothers shouldn't have to lose themselves or their sense of style while pregnant or breastfeeding. All mothers deserve to feel beautiful, sexy, and comfortable in their own skin.

A woman's body changes a lot during pregnancy and while breastfeeding, and that can be hard to cope with sometimes. So why not start with a cute outfit to help feel good about yourself? You're not a regular mum, you're a cool mum, so you deserve to look and feel like one!